Do you spend an enormous amount of time prospecting? That is to be expected whenever you are working to build a business. You envision that all the prospects will be customers one day. The customer will be the core of your business. And, so you want your customers to be your best RAVING FANS!
How do you do this?
5 Priorities For Creating Raving Fan Customers
1. Be of OUTSTANDING SERVICE. Make this a motto!
2. Have a PLAN FOR STAYING CONNECTED. A wise business owner once told me that for every month you are not in touch with your customer, you lose 10% of your influence with them. The consequence from this is the loss of their loyalty. An important Raving Fan quality.
3. Meet your customers needs (or exceed them).
4. Your clients are both external and internal. Customers and Business Builders.
5. Take care of your customers. When I worked for Macy’s the rule was, it is more expensive to get a new client then it is to take care of one you have.
It is ALL ABOUT THE RELATIONSHIP you have with your customers and your team. The relationship exists for one reason to meet the customer’s needs. When their needs and expectations are met they will be your greatest raving fan. When fans rave they bring you many more prospects and customers.
How are you creating Raving Fans?
Have fun!
Much success!