Value Added Marketing

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. “ Peter Drucker

Chet Holmes, a remarkable marketer, made Education-Based Marketing a tool and philosophy that can make a significant difference in how you talk to your customers. A couple weeks ago I shared with you the exercise, What Really is Your Business?, so that you would start to dig deeper into your marketing message. That was just the beginning.  In Education-Based Marketing, a strategy that actually has been used by Madison Avenue advertising agencies for a very long time, you can learn to adjust your  message to the needs of your customer.  Know first, you must understand your customer well enough to do this.   It is necessary to know how your target customer thinks, what are their values or what is most important to them, and how they make their choices.

When you educate your customer they can become a better buyer and enjoy their choices
even more.

An example of Education Marketing might be as follows:

You are talking to a new prospect who is interested in joining your Network Marketing company. You want to educate this person on the industry of Network Marketing. You could tell them that:

1. There are over 56 MILLION people in the world doing some type of business in the network marketing industry. That’s almost double the size of the population of Canada.

2. There was over $100 billion in sales last year which is a staggering amount.

3. The MLM industry in doing business in over 100 countries around the world.

And this is the most staggering…

1. The industry has grown by 90% in the last ten years. Name 5 other industries that have had that type of growth GLOBALLY. What’s the main reason for this growth…People are getting tired of “working for the

Now, look at your specific Network Marketing company. What product industry are you?    What are some buying statistics you can use to educate your customer to be a better buyer? Write 5 of them down now……..what are they. Please share them below!

If you have any questions please let me know by sending me an email.

Have an outstanding day!
Much Success!

Sara