One of the things that stops people from making that list and then
actually contacting people about the business is fear of what to
say; and how to answer questions and deal with objections. Here
are some simple ideas to break the ice. Remember, you aren’t a
professional sales person; you are simply sharing information.
“Hey Joe, I don’t know if you would be interested but I have
started a new business from home, and if it’s okay with you, I
would like to drop off some information for you to review, so that
you’ll know more about what I am doing, in case you come across
anyone who might be a match for my business. Would that be all
right?”
No pressure here. Just asking a question. Try to avoid saying
anything about your business that is specific unless you are asked.
This will keep curiosity high for when you drop off that
information.
And, at any time, should your warm market contact express a desire
to know more, you’ll take him or her right through the 3 step
system. Stick to the tools.
“Hey, Joe. I’m a dot-com now. I’ve started my own Internet
business. Let me give you my website. Would you take a quick look
and in case you run into anyone who might be right for my business,
I would appreciate any referrals.”
What your friends, family and acquaintances do after the initial
introduction is up to them. And, don’t worry about it. Get busy
using lots of different techniques and you’ll have plenty of people
looking at your business.
Whatever you do, don’t trash your reputation by continuing to call;
cajole; or beg your friends to take a look. Be a professional and
you’ll get professional results. Follow up casually every 3 or 4
months, because timing and changes do happen with people.
Happy Valentine’s Day!